Strategy + Design + INNOVATION

Three Disciplines Unified
& Applied

During our consulting and full-time strategy and design positions, we studied many companies. They all had visions & missions, but we were surprised to see that very few developed action-guiding strategies. Most companies underutilized design, and almost all had a weak innovation pipeline. Many applied Agile engineering methods, but fewer than 20% followed a complete design-driven solution development framework. This resulted in a lack of alignment, missed requirements, delays, costly rework, and a waste of resources. This 3-day training will demystify and connect previously disjoined disciplines to help senior leaders execute across the entire solution development lifecycle to finished products/services. In addition to the relevant content, we worked hard to incorporate the most effective training methods to maximize attendee focus, and active participation, while delivering the most memorable remote learning experience.


Training + 1on1

Together, we discuss why this is for you to ensure it exceeds your expectations. Following the training, you will have 2hr 1-on-1 with our instructor to give you a boost in applying our proven system.

Practical, Proven, No-Fluff

Solving a Real Challenge

You will apply the knowledge to a real challenge and craft various business strategies. No-fluff, only the most effective methods via accelerated learning.

Not your typical training


Competing Teams, Live Expert Teardowns,
Cases Analysis, Special Guests, On-line Tools, Creativity Brain Priming

Strategy = choices


Strategy is a bridge between your ambition and actions. It's about making evidence-driven decisions. Without it, uncoordinated efforts lead to unnecessary and mundane work. You will master two frameworks to prepare your strategy...and the OKRs come next.

Design as a mindset

Design & UX

Where strategy sets the direction, Design Thinking puts it in motion. Learn a modern way of gathering human-centered solution requirements. Understand how Design Thinking leads to precise market fit and validated user stories, and how effective UX drives solution adoption.

focused experimentation


What is your innovation portfolio?
Your future depends on how you inspire your people to become creative forces behind your solutions. Learn how to turn hunches & ideas into experiments, build evidence-based business cases, and measure & communicate your progress.

Coming soon, By invitation only

Get notified

20 seats only, so please do not sign-up unless you're highly interested.

$1295 - 3 DAYS (5 hrs a day)

Topics Covered

  • Strategy (The What)

  • OKRs – Building Structure Around Your Strategy

  • Design-driven Product Lifecycle

  • Market Research

  • Modern SWOT Analysis

  • Crafting Strategy Blueprint

  • Focusing on Competitive Advantages, Setting Design Criteria

  • Positioning Doc. & Business Case

  • Running Strategy Workshops

  • Design Thinking (The How)

  • Exploratory, Generative, and Evaluative User Research

  • Research Analysis & Synthesis

  • Personas & 'Jobs-To-Be-Done'

  • Problem Reframing

  • Ideation & Product-Market Fit

  • Prototyping

  • Usability Testing

  • From Concepts to User Stories

  • User Experience (UX)

  • McKinsey's 3 Horizons

  • Creativity & Ideation Techniques

  • Idea Concept Experimentation

  • Amazon’s ‘Working Backwards’ and Jim Collins' 'Flywheel'

  • Progress Briefs

  • Managing Innovation Programs

  • Behavioral Economics

  • Motivation and Change Equations

  • Online Tools: research, ideation, prototyping, OKRs, roadmaps


Who should take this training?
This training is for corporate & startup leaders, and product, design, and innovation executives. You'll find this especially applicable if your company is not yet design-driven, if you don't have a robust innovation program, and if your business and/or corporate strategy is vague.
How is it different from other trainings?
It is based on proven applications across many projects and industries. It is very comprehensive, but we made sure to remove anything that has little effect in practice. Rather than offering separate training on various subjects, we connected them and only focused on the knowledge and the tools that really matter. Bottom line, we have not seen a single training that incorporates strategy with design and innovation that one can instantly apply. You may find other programs that try to cover it all, but such offerings are long, expensive, too theoretical, and often dated.
Do I need all 3 days?
Absolutely. If you skip a day you miss out on how these disciplines play together. The topics and the exercises will only make sense if you attend the entire training.

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